Lead magnets can be powerful weapons in any publisher’s arsenal. Whether you offer subscriptions, articles, or magazines, these high-value content assets can get you (way) closer to your goals. Creating and offering valuable opt-in content to your visitors is step 4 of nine in MagLoft's Digital Publishing Blueprint and reveals practical tips you can implement today to start generating new relationships with readers who have proactively shown interest in your business.

Landing pages are standalone web pages created for marketing purposes. They act as a “landing ground” for visitors who click on a related ad, offer or email link and form an essential part of any digital publishing strategy. Creating and implementing a successful marketing funnel is step five of nine in in MagLoft's Digital Publishing Blueprint. This guide explores how to create effective landing pages and delivers practical tips for publishers that can be implemented today.

Understanding analytics and utilising re-targeting opportunities is a core component of a publishers marketing strategy and is step 6 of 9 in the MagLoft Digital Publishing Blueprint. Learn why making decisions grounded in data is the smart way to understand your readers and adapt quicker than your competitors. This guide introduces the concept of metrics and highlights the ones need to be measuring, before suggesting some useful tools to help you start today.