Digital Publishing Blueprint
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Digital Publishing Blueprint
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Track Funnel Events & Goals
Published on Jul 19, 2021
Description:
Understanding analytics and utilising re-targeting opportunities is a core component of a publishers marketing strategy and is step 6 of 9 in the MagLoft Digital Publishing Blueprint. Learn why making decisions grounded in data is the smart way to understand your readers and adapt quicker than your competitors. This guide introduces the concept of metrics and highlights the ones need to be measuring, before suggesting some useful tools to help you start today.
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Access practical tips specific for publishers to harness analytics and re-targeting to monitor key metrics related to website and content performance to adapt and thrive.
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1 articles from this collection:
Analytics and Re-Targeting for Publishers
Understanding analytics and utilising re-targeting opportunities is a core component of a publishers marketing strategy and is step 6 of 9 in the MagLoft Digital Publishing Blueprint. Learn why making decisions grounded in data is the smart way to understand your readers and adapt quicker than your competitors. This guide introduces the concept of metrics and highlights the ones need to be measuring, before suggesting some useful tools to help you start today.