The Ultimate PDF to HTML Conversion Guide For PublishersA significant shift in the digital publishing industry has been undergoing for a while. As the world becomes more and more digital, magazine publishers have started to realize the imminent need to hop on that boat. The way they initially went about it was the most obvious solution (which many of them still use to the day); they send their readers the PDF version of their magazine issues. Yep, the same one they have been using for printing purposes for decades.

This worked OK for some time. People in the industry thought that tablets would be the future of publishing and felt that this format worked just fine on that device; they weren’t expecting the smartphone uprising we’ve been witnessing for some time. Sadly, some don’t seem to have gotten the memo yet; their beloved and once-impressive PDF magazines are now museum-worthy relics.


Readers are expecting to enjoy the sophisticated experiences that are now so normal in our daily lives, and, more importantly, they are expecting to get them through their phones, the device that hates PDF files the most.

Don’t get us wrong, adequately designed PDF magazines that feature quality content can still provide somewhat acceptable experiences. But they have an array of limitations and problems that make them less than ideal—static designs that look awkward on some devices, clunky mobile readability, and lack of interactive content are some of the main ones.

It’s understandable; PDF is a format intended for other uses where maintaining exact formatting is necessary, like magazine printing! The only reasons it’s been used for so long in magazine publishing are because of publishers’ familiarity with it and because of a lack of better solutions. Nowadays, this format simply doesn’t match people’s demand for more sophisticated interactive experiences, readily available in our daily lives. 

Introducing HTML
But guess what? There’s a great solution to the issue: Hypertext Markup Language (HTMLintFor some years, the main problem with HTML pages was their implementation complexity. Also, in most cases, HTML pages need to be re-created from scratch, making this a costly, time-consuming feat. However, this is not necessarily the case anymore, as more intuitive tools designed to make the process easier have made their way into the market. The day has come when publishers can create beautiful HTML magazines and seamlessly migrate their existing PDF content without the help of professionals or expensive programs.


But what IS HTML, and why is it THAT much better than PDF?

We thought you’d never ask. Let’s dive in!

Both HTML and PDF are file formats. PDF files replicate static printed layouts and require software to read them (like Adobe Acrobat, for example). On the other hand, an HTML page has been computer formatted to deliver a more organic and smooth digital reading experience. HTML layouts have been programmed to be “responsive.” This means that all of its design elements change and adapt to deliver the best visual experience for each device. For example, columns collapse into one on smaller devices so that texts are easier to read; texts resize according to the screen’s orientation, and images reshape to fit different formats better.


As if that wasn’t good enough, it makes the content search-engine friendly. So if a user is searching on Google for a specific term included in the magazine’s content, they might see the article listed in Google's search result (granted that the magazine is available online.) This would be much harder to accomplish with PDF.

You could say that PDF magazines were the first —somewhat lazy— attempt of print-to-digital transition. Publishers basically would send out their print files to readers! Luckily, at some point, PDFs got an upgrade and would support video and other features added on top of the static files; it’s not the ideal upgrade, but it was better.

Finally, the arrival of HTML marked the next stage of evolution, enabling a native digital magazine experience. After all, HTML is the language of the Internet, so it makes sense to adopt it for digital magazines.

PDF vs HTML ComparisonOk, let me see some of the differences side-by-side.

Introducing PDF to HTML Conversion OptionsSo, if I have a lot of PDF content and would like to convert it to HTML, what do I have to do? That’s a great question!

It’s a wild jungle out there, with many poor-quality PDF to HTML Conversion tools built to make conversions accessible but provide inefficient solutions. Because we know that it can be an overwhelming topic to explore on your own and want to help you, we’ve divided these solutions into four categories:


4. The simplest and worst group of PDF to HTML conversion converters work by creating simplified file clones that aren’t responsive. Because responsiveness is one of the most fantastic HTML feature, this solution presents almost no improvement. 


3.
Then there’s a slightly better set of PDF to HTML conversion alternatives, which will turn your PDF content into a single-column HTML version. Despite this delivering a better result, these converters are still far from ideal, as they are complicated tools that require a lot of technical knowledge.


2. The next PDF to HTML conversion alternative is manual HTML converters. These tools/platforms provide higher-quality results, but they are not easy to use and can be time-consuming and expensive. 


1. Then there’s MagLofts PDF to HTML conversion solution. We would say “platforms like MagLoft” but we genuinely don’t know any other similar alternative! MagLoft merges the best automated and manual conversion methods into a user-friendly tool that makes the editing process easy and intuitive. It provides all sorts of advanced features to make magazines come to life, such as animations and parallax scrolling, among many, many others.

But what happens once I’ve created my HTML magazine? What should I do with it?

Introducing MagLoftIf you are a magazine editor/publisher, MagLoft can change your day; every day.

In order to upgrade mediocre PDF to HTML converter experiences, MagLoft decided to create an intelligent PDF to HTML conversion tool that allows for the creation of beautiful, responsive, bold digital magazines. Having a user-friendly tool like this one can be a true game-changer. It’ll make editing significantly less complicated, which means less hassle, less stress, and more free time for you.

This is what you get with MagLofts PDF to HTML conversion solution:
  • Fast, easy, low-cost PDF to HTML converter.
  • Search-engine, browser, and mobile-friendly files.
  • Intuitive and user-friendly builder/editor.
  • Dynamic and engaging features like animations, parallax scrolling, audiovisual content.
  • Fast-response customer support.
  • Easy-to-share, lightweight files.
  • Selectable text.
  • Marketing tools.

Digital experiences are just getting better and better. The race to capture user’s attention, especially when it comes to long-form content, is tough. That’s why creating quality experiences for your readers is a must.

We have created a simple and straightforward 9-step guide to make you an expert on the topic and allow you to make the most out of your content. Guess what? You’ve already graduated from step 1!

Something important that (surprisingly) many publishers don’t know is that good content must be strategically structured and planned. This will optimize the reading experience and make your magazines indexable and SEO-friendly. That’s what the next lesson is about!

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The Ultimate PDF to HTML Conversion Guide For Publishers
Learn every important thing there is to know about converting PDF files to actual HTML that works, created especially for publishers.