The Content Management System Guide for PublishersThe Content Management System Guide for Publishers introduces you to essential concepts required to succeed in digital publishing today, and is the second step of nine in MagLoft's Digital Publishing Blueprint.

A good CMS, or content management system, is a must for anyone who wants to publish significant amounts of content online. This applies to bloggers, business owners, writers, and, of course, publishers.

CMS platforms allow users, especially those without programming skills, to create and format digital content easily to provide beautiful web experiences. They also help organize and structure that content in ways that search engines like, giving the website more visibility.

A very comprehensive and well-known CMS is WordPress, which powers over 40% of all websites on the Internet. Now, this is quite a hefty tool; as its popularity grew across the world, they saw the need to offer more and more features, to the point of making it easy for people to build quite sophisticated websites.

Given that CMSs have become more comprehensive with time, it’s important to choose the right one for your needs.

What exactly makes a good CMS for publishers, and why is it that important?That’s exactly why we created the Content Management System Guide for Publishers! Let’s start with the basics. In plain English, a content management system is any software or platform that helps people create, edit and manage content online without having to code it.

You only have to worry about writing good stuff and choosing the layout and design details you like. Your reliable CMS will do all the dirty work needed to make your content visible and available online.

If you are a content creator without programming skills, a CMS should make your life much easier! A CMS will also allow you to structure your content so that it’s organized within your website and accessible to anyone who might be interested in it.

Let’s take a deeper look at its most important features

Online spaces like magazines, blogs, and niche websites consistently offer fresh content to their readers. Soon enough, writers and content creators come across the need to find practical ways of organizing and cataloging all the older content so that it’s easy to find.

Here’s an old-school example: a library has different methodologies to sort out all of its books. In most cases, they’ll be divided alphabetically and by topic, but many other categories might be used too.

The same principle applies to any digital “content library”; it needs to be organized using several systems like themes, collections, dates, authors, etc. This makes all the different content pieces easy to find and allows users to have a more pleasant navigation experience. A CMS gives you everything you need to be able to do this effectively from day one.
The four main ways to sort out your content

As we’ve said, there can be many different cataloging systems, but in the digital world, these are the main ones:
Pages: the essential building block of websites. Pages are the collection of main “spaces” in a website where you’ll find its most important information separated by topics. Regardless of the category and purpose of a website, these are some of the most used pages: home, about, services/products, blog/articles, contact, and FAQ.
Categories: as its name indicates, categories are the core themes into which long-form written content like blog posts and articles is divided. A category in a blog could be “how-to guides,” and under that, there could be a sub-category of “how-to guides for cooking.” Categories help users know where to look for information. They also make it easy for search engines to be able to show specific content to users that are looking for it.
Collections: this is any sort of themed bundle of content or articles. The relation between them can be anything from date of creation, author, length, etc. Aside from being suitable for organizing content in different ways to categories, they can be offered as freebies to capture new readers, as work samples, as a bonus to a product, etc. An example of a collection is a magazine issue.
Articles: any independent piece of content that focuses on a specific topic is an article. It’s at the bottom of this hierarchy because the building blocks above it are made to organize articles in the best way possible. However, they are the fundamental building blocks of your SEO, as they act like the tentacles that pull traffic to your site.
The need for mobile-friendliness
Another reason why content management systems are so important is that they can help optimize your content for mobile devices. To build a decent website and brand, you HAVE to reach readers on their phones.

The mobile vs. desktop usage statistics for 2021 show that 51% of the time spent online in the US is on mobile devices.

Content management systems help you make your content mobile-friendly by enabling what is called “responsive design.” This means that they create layout variations optimal for mobile screens to provide better reading and navigation experiences.

Things like faster loading times, single-column display text conversion, uncluttered layout designs, and image adaptation are some of the fundamental responsive design features.

However, some of the best CMSs out there are starting to focus on Progressive Web Apps (PWA), an a-m-a-z-i-n-g solution to turn any standard website layout into a mobile-style application. This allows website owners to offer users the best possible mobile experiences without investing additional time and resources in adapting their site.
What is a Progressive Web App? 
PWAs are application softwares built from web technologies that have the look and feel of a native mobile app. They turn a standard desktop website layout into a mobile app modulation in an instant!

Native apps, like the ones you download from app stores, are often created using complex programming languages that are specific to certain platforms, and they take a lot of time and effort to build.

Many of the websites you navigate nowadays are PWAs, which means that if you open them from your cell phone, you’ll automatically get a mobile app experience without having to download or install anything. For example, this Content Management System Guide for Publishers is using PWA technology because it presents a number of advantages for businesses that rely on web traffic.
Features & benefits of PWAs:
  • Native mobile app look-and-feel.
  • Push notifications.
  • Save to your mobile home screen just like mobile apps.
  • Funnel & marketing system.
  • Speedy article and page loading times.
  • Support for reading content while offline.
  • Fast installation.
  • Low development costs.
  • Seamless offline operations
  • No updating issues
  • Enhanced security
These features translate into significant benefits in terms of business growth, like a 68% increase in mobile traffic, a 52% average conversion increase, and a 133% increase in page views. Those are certainly impressive numbers!
The SEO problem
We’ll dive into the world of search engine optimization (SEO) in another chapter, but it’s worth mentioning that good CMSs have a positive impact on SEO. High-quality content can only be valuable if someone reads it, and if your article doesn't rank well in search engines, it'll reach fewer readers!

Search engines prioritize websites with a particular backend structure and organization, and a good CMS will provide for this, making your content indexable and giving it more exposure. This is why it’s imperative to select a CMS that prioritizes SEO and supports it.

Fast loading speed is an essential aspect of SEO and, in general, of a good user experience. Google has started giving page speed metrics a lot of importance because they have discovered that it determines a satisfactory user experience.
Get your CMS right

We’ve made our case; a comprehensive and efficient CMS is an essential aspect of any digital content management strategy. It’s safe to say that it’s a decision that has the potential to make or break your business. By following the essential concepts outlined in The Content Management System Guide for Publishers you will position yourself in the best way to succeed in digital publishing today.

At MagLoft, we are invested in providing an excellent content management experience to publishers and magazine creators. Our very own CMS, or magazine builder, provides all of the features you need for easy, hassle-free content upload & creation. We want you to be able to deliver a beautiful end product to your current readers and, at the same time, enhance its exposure and visibility, so you gain lots of new readers in the process!
Are you ready to give MagLoft a try? For only $1, you can get two weeks of full access to explore our magazine builder and other cool features. Plus, you get to try our PDF to HTML conversion solution with some of your existing material for free!

Click here to get started.
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Content Management Essentials for Publishers
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